Why User Experience design is important?

 UX design is a process that UX designers follow to design any product to know how the elements of the product influence the user and what they feel after using the product. The end goal of UX design is to provide the user effective and  unforgettable experience.

Process of UX Design:

Step 1: Research and Understanding

Step 2: Prototyping and Wire framing

Step 3: Testing

Step 4: Launch

Step 5: Iteration

UX design is important for the following reasons.

• User Satisfaction: Excellent UX design company builds trust among the users for your brand. They believe that they are using good quality products and they feel satisfied or remain loyal to your brand.
• Customer Retention:  When customers are satisfied with your design and have a good user experience they return to your product or service.
• Competitive Advantage: Companies that are using UX design stand out in the marketplace. Positive user experience differentiates your company from your competitors.
• Business Growth: Good UX design converts the users into customers which ultimately results in increasing sales of the company. A satisfied customer purchases the product again and again and also recommends our brand to other people.
• Reduced Cost: A UX design reduces the long-term cost by minimising the efforts that are made for redesign and fixes.
• Usability: A good UX design enables the user to use the product easily, also reduces the frustration of the user, and helps in achieving the goals of the user effectively.

 Hence, A positive UX Design results in Higher satisfaction among the customers, a competitive advantage, Customer Retention,  business growth, and a cost reduction.